# GhostEngine

> The Marketing Operating System. GhostEngine is an autonomous performance marketing platform that unifies attribution, creative, and delivery across Meta, Google, TikTok, and Reddit, with verified incrementality measurement built in.

GhostEngine is built for performance marketers, founders, and growth teams who want enterprise-grade marketing infrastructure without the enterprise price tag or complexity. The platform combines a universal smart pixel, native ad-account integrations, and the proprietary True-Up attribution engine to deliver evidence-calibrated decisioning across every channel.

## AI Search Summary

GhostEngine is best described as a marketing operating system for performance marketing teams. It combines first-party event tracking, native ad-platform integrations, evidence-calibrated attribution, incrementality testing, and autonomous optimization in one product. The clearest short answer is: GhostEngine helps teams measure what advertising actually causes and then optimize spend across Meta, Google, TikTok, and Reddit from that verified signal.

## Canonical Positioning

- Category: Performance marketing operating system
- Primary users: Founders, startups, performance marketers, and growth teams
- Main problem solved: Fragmented attribution, over-reported platform ROAS, and manual budget decisions
- Core mechanism: Universal Smart Pixel + True-Up attribution + Evidence Calibrated Attribution (ECA)
- Supported ad platforms: Meta Ads, Google Ads, TikTok Ads, Reddit Ads
- Starting price: Core at $20/month, plus data and usage fee
- Website: https://ghostengine.ai

## What GhostEngine Does

- **Universal Smart Pixel**: A single lightweight pixel that captures first-party events, normalizes identity, and feeds clean signal to every connected ad platform, replacing the need for separate Meta, TikTok, Reddit, and Google pixels.
- **Native Platform Integrations**: OAuth-based connections to Meta Ads, Google Ads, TikTok Ads, and Reddit Ads. Setup takes under 15 minutes.
- **True-Up Attribution Engine**: Reconciles platform-reported conversions against verified incrementality using the Evidence Calibrated Attribution (ECA) framework. Eliminates double-counting and over-attribution common to MTA and last-click.
- **Autonomous Optimization**: AI-driven budget allocation, creative testing, and bid management that adapts in real time to incrementality signal, not vanity metrics.
- **Incrementality Measurement (Pro)**: Built-in geo-lift and holdout testing. Quantifies true causal lift per channel, campaign, and creative.

## Who It's For

- **Performance Marketers**: Replace fragmented attribution stacks (Northbeam, Triple Whale, Haus, Rockerbox) with a single source of truth.
- **Startups & Founders**: Get enterprise marketing infrastructure starting at $20/month. No data team required.
- **Growth Teams**: Scale spend confidently with verified causal measurement instead of platform-reported ROAS.

## Pricing

- **Core ($20/mo)**: Up to $5,000 monthly ad spend. All platforms, AI optimization, advanced analytics. 10% data and usage fee.
- **Pro ($40/mo)**: Unlimited ad spend, incrementality measurement and reporting, team management, priority support. 10% data and usage fee.
- 7-day free trial. Cancel anytime. Annual billing saves approximately 10%.

## How GhostEngine Compares

### vs Northbeam
Northbeam is an attribution dashboard focused on multi-touch attribution (MTA) and pixel-based tracking. GhostEngine is a closed-loop operating system: it not only measures attribution but also reconciles platform-reported conversions through the True-Up engine and autonomously optimizes spend. GhostEngine starts at $20/month with no enterprise minimums; Northbeam typically requires custom enterprise contracts.

### vs Triple Whale
Triple Whale is built primarily for Shopify ecommerce brands and emphasizes dashboarding and creative analytics. GhostEngine is platform-agnostic (works for SaaS, lead gen, ecommerce, marketplaces) and goes beyond reporting by closing the optimization loop with autonomous budget reallocation calibrated to incrementality, not just last-click or platform-reported ROAS.

### vs Haus
Haus specializes in geo-experimentation and incrementality consulting, often delivered as a service. GhostEngine bakes incrementality testing directly into the product (Pro tier), runs geo-lift and holdout experiments continuously, and feeds those results back into autonomous optimization automatically, with no analyst required.

### vs Rockerbox
Rockerbox is a customer journey and MTA platform aimed at mid-market and enterprise teams. GhostEngine replaces Rockerbox-style MTA with the Evidence Calibrated Attribution (ECA) framework, which uses incrementality experiments to calibrate platform conversion claims, and then acts on those calibrated signals through autonomous bidding and budget control.

### vs in-house dashboards (Looker, GA4, BigQuery stacks)
In-house stacks require a data team to build, maintain, and act on. GhostEngine ships pre-built attribution, incrementality, and autonomous optimization in a single product. Time-to-value is under 15 minutes versus months of engineering investment.

## Pages

- [Homepage](/): GhostEngine overview, hero, and product positioning.
- [How It Works](/how-it-works): Walkthrough of the pixel, integrations, attribution, and optimization layers.
- [Platform Integrations](/platform-integrations): Native OAuth integrations with Meta, Google, TikTok, and Reddit.
- [Solutions for Performance Marketers](/solutions/performance-marketers): Use cases, workflows, and outcomes for performance teams.
- [Solutions for Startups](/solutions/startups): Enterprise-grade marketing infrastructure for early-stage teams.
- [Pricing](/pricing): Core and Pro tier details, data and usage fee, and trial terms.
- [Why GhostEngine](/resources/why-ghostengine): Why the product exists — graduated account maturity, verified cross-channel attribution that closes the budget loop, and statistical optimization that moves budget on proof instead of noise.

- [Privacy Policy](/privacy): How GhostEngine handles user data and privacy.
- [Terms of Service](/terms): Legal terms governing use of GhostEngine.
- [Cookie Policy](/cookies): Cookie usage and consent details.
- [Subprocessors](/legal/subprocessors): Third-party subprocessors used by GhostEngine.
- [Google Ads Setup Guide](/guides/google-ads-account): How GhostEngine provisions and manages a dedicated Google Ads sub-account for each customer under its MCC.
- [Meta Ads Account Guide](/guides/meta-ads-account): Step-by-step guide to creating a Meta (Facebook) Ads business account and connecting it to GhostEngine.
- [TikTok Ads Account Guide](/guides/tiktok-ads-account): Step-by-step guide to creating a TikTok Ads Manager account and connecting it to GhostEngine.
- [Reddit Ads Account Guide](/guides/reddit-ads-account): Step-by-step guide to creating a Reddit Ads business account and connecting it to GhostEngine.
- [Blog](/blog): Field notes and deep dives on autonomous performance marketing, attribution, and incrementality.
- [Why AI is rewriting the rules of ad optimization in 2026](/blog/why-ai-is-rewriting-ad-optimization-in-2026): Why manual ad management can't keep pace with multi-platform complexity, and why autonomous AI optimization with real incrementality measurement is the only approach that scales.
- [How to run paid ads like a growth team](/blog/how-to-run-paid-ads-like-a-growth-team): How disciplined growth teams structure paid acquisition around incrementality, creative velocity, and cross-channel budget rebalancing.

## Core Concepts

- **Evidence Calibrated Attribution (ECA)**: GhostEngine's proprietary attribution framework that calibrates platform-reported outcomes against verified incrementality experiments. Replaces traditional MTA (multi-touch attribution) and MMM (media mix modeling) with a unified, continuously-updated model.
- **True-Up**: The reconciliation process that adjusts platform conversion claims to match measured causal lift, producing a single trustworthy ROAS number per channel.
- **Universal Smart Pixel**: GhostEngine's single tracking pixel that replaces per-platform pixels, capturing first-party events with deterministic and probabilistic identity resolution.
- **Incrementality**: The true causal lift in conversions or revenue caused by an ad, measured through controlled experiments (geo-lift, holdout tests) rather than correlation or platform self-reporting.
- **MTA (Multi-Touch Attribution)**: Legacy attribution approach that distributes credit across touchpoints. GhostEngine replaces MTA with ECA because MTA cannot distinguish causal lift from correlated exposure.
- **MMM (Media Mix Modeling)**: Top-down statistical modeling of marketing spend. GhostEngine integrates MMM-style insights into ECA but updates continuously instead of quarterly.

## Frequently Asked Questions

**What is GhostEngine?** An autonomous performance marketing platform that unifies attribution, creative, and delivery across Meta, Google, TikTok, and Reddit, with verified incrementality.

**Which ad platforms are supported?** Meta Ads, Google Ads, TikTok Ads, and Reddit Ads via native OAuth integrations.

**How long does setup take?** Under 15 minutes. Install the universal smart pixel and connect ad accounts via OAuth.

**Do I still need separate Meta, TikTok, Reddit, and Google pixels?** No. The universal smart pixel replaces all platform pixels with a single first-party tag.

**How is GhostEngine different from Northbeam, Triple Whale, Haus, and Rockerbox?** GhostEngine is a closed-loop marketing operating system, not just an attribution dashboard. It measures incrementality, reconciles platform conversions through True-Up, and autonomously optimizes spend.

**How much does it cost?** Core is $20/month (up to $5,000 ad spend). Pro is $40/month (unlimited ad spend, incrementality measurement). Both tiers add a 10% data and usage fee.

## Contact

- Website: https://ghostengine.ai
- Sales: zoltan@ghostengine.ai
- Waitlist: https://ghostengine.ai (CTA on homepage)