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    Orchestrator Log
    live
    • Budget shifted·→

      Reallocated $2,300 toward higher-converting Google campaigns

      ↳ 7-day CAC trend on Meta crossed target; Google ROAS held +21% above baseline

    • Creative retired·new

      Paused 2 fatiguing creatives before performance dragged

      ↳ Fatigue detected at 95% confidence; replacement creative already live

    • Signal recovered·CAPI

      12 conversions recovered server-side

      ↳ Browser pixel dropped events; server-side match-keys restored attribution

    • Attribution reconciled·

      True-Up engine resolved 8 cross-channel leads

      ↳ Platform self-reporting double-counted touchpoints; True-Up corrected the split

    • Holdout test complete·

      +22% incremental lift detected

      ↳ Geo-holdout cell vs. treatment over 14 days passed significance threshold

    ghostengine · orchestrator v401 / 06

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