TrueUp Attribution
Every platform claim is reconciled against server-side conversion data. Each sale is credited once. You see what each channel actually drove, not what it says it drove.
PlatformClaimsVerified
Meta4124
Google3827
TikTok2213
For Performance Marketers & Growth Teams
Stop arguing with platform dashboards.
Meta, Google, TikTok and Reddit each claim the same sale. GhostEngine checks every claim against your own pixel, measures real lift, and moves budget to what's working. Every move is logged with its reason.
The System
Proof and control, by default
Geo-Tested Incrementality
Matched-market geo tests measure the lift your ads cause, not just the conversions they touched. The results feed back into how budget is split.
+22%
lift vs holdout · p=0.04
Exposed markets vs holdout
Budget That Follows Proof
Spend shifts across channels every day toward verified results. Moves are capped, so one noisy day never swings your account.
Meta40%
Google35%
TikTok15%
Reddit10%
Search Term Control
Every Google search that triggers your ad is judged every 6 hours. Off-target searches are blocked, and the reason is shown. You see every search, every keyword and every block.
“free coffee samples”3 clicks · $4.20 · no purchaseBlocked
“buy espresso beans”converting at 4.1%Kept
“espresso machine repair”off-target intentBlocked
Server-Side Signal
Meta CAPI, Google Enhanced Conversions, TikTok Events API and Reddit CAPI, fired from our servers with a shared event ID. Conversions survive iOS, ITP and ad-blockers.
Meta CAPI
Google Enhanced
TikTok Events
Reddit CAPI
A Decision Log, Not a Black Box
Every budget shift, block, bid ceiling change and launch is recorded with its reasoning. Query it from your own AI tools over MCP.
Budget Shifted
Google → Meta · +15%
Searches Blocked
“free coffee samples”
Know what's actually working.
Connect your accounts and see TrueUp-reconciled numbers in your first week.